Green light for £200m Telford Town Centre masterplan

The Future

A £200m, five-year strategy to regenerate Telford Shopping Centre was given planning consent in October 2013.

The masterplan envisages the redevelopment of four key areas of the Town Centre.The Northern Quarter, Central Square, the Southern Quarter (the site of the green shed) and the Bus Station area are all earmarked for regeneration.

In total the new development will increase the size of the 1 million sq ft Telford Shopping Centre by up to as much as 80%, with a net increase of almost 400,000 sq ft of retail and nearly 250,000 sq ft of restaurants, cafés, bars and other eateries. Other proposed uses include a cinema and hotel.

The masterplan, which is closely aligned to to Telford & Wrekin Council’s wider strategy to create a more cohesive, more attractive and more welcoming town centre, sets out the key urban design principles that will shape the way in which these developments are delivered.

These include:

  • greater integration with the rest of the town centre

  • a greater choice of pedestrian routes across the town

  • new public squares and spaces lined with active uses such as restaurants and cafés, open during the day and into the evening

  • new landmark buildings at key gateways into the town centre

  • active retail frontages onto the Box Road.

Commenting at the time that the outline planning consent was granted, Tim Binnington Chairman of asset managers Sovereign Land said: “Our strategy represents a major investment in Telford and will help to transform the town into a regional retail and leisure destination, bringing new jobs and acting as a catalyst for further regeneration. By working with the Council and other stakeholders, we believe that this will help to make Telford a better place for residents, businesses and visitors.

"The outline planning application achieved strong public support. More than 1,225 people visited the public exhibition held at the beginning of July. Nearly 70% of those that completed a questionnaire stated that they were in favour of the approach set out in the master plan. Only 8% were not in favour.

“The significant increase in the amount of retail space will allow us to provide the modern units that today’s retailers want. This, together with the new restaurants, cafés and leisure uses and the many urban design improvements, will give us a critical mass to transform Telford Town Centre into a real town centre, a destination that serves the needs and desires of people from across a wider catchment area, allowing the town to capture a higher proportion of spend and, consequently, more investment and more jobs. 

“These proposals, together with the Southwater development and other Council and private sector investments, create a huge momentum for positive change in Telford. We are celebrating Telford Shopping Centre’s 40th anniversary this year. It’s exciting that we are also now able to play such an important part in its future.”

It is estimated that the development will create up to 3,000 permanent new jobs plus more than 1,000 construction jobs.

Southern Quarter

Northern Quarter

Bus Station Redevelopment

Fashion Quarter